Carmen Keller: Catalogue data in Autumn Semester 2016 |
Name | Dr. Carmen Keller |
Department | Health Sciences and Technology |
Relationship | Lecturer |
Number | Title | ECTS | Hours | Lecturers | |
---|---|---|---|---|---|
701-0721-00L | Psychology | 3 credits | 2V | R. Hansmann, C. Keller, M. Siegrist | |
Abstract | This course provides an introduction to psychological research and modelling, focusing on cognitive psychology and the psychological experiment. Participants learn to formulate problems for psychological investigation and apply basic forms of psychological experiment. | ||||
Objective | Students are able to - describe the areas, concepts, theories, methods and findings of psychology. - differentate scientific psychology from "everyday" psychology. - structure the conclusions and significance of an experiment. according to a theory of psychology. - formulate a problem for psychological investigation. - apply basic forms of psychological experiment. | ||||
Content | Einführung in die psychologische Forschung und Modellbildung unter besonderer Berücksichtigung der kognitiven Psychologie und des psychologischen Experiments. Themen sind u.a.: Wahrnehmung; Lernen und Entwicklung; Denken und Problemlösen; Kognitive Sozialpsychologie; Risiko und Entscheidung. | ||||
752-2120-00L | Consumer Behaviour I | 2 credits | 2V | M. Siegrist, C. Keller, B. S. Sütterlin | |
Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | ||||
Objective | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior |