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Stefano Brusoni: Katalogdaten im Frühjahrssemester 2016

NameHerr Prof. Dr. Stefano Brusoni
LehrgebietTechnologie- und Innovationsmanagement
Professur Technol.&Innovationsmgmt
ETH Zürich, WEV J 413
Weinbergstr. 56/58
8092 Zürich
Telefon+41 44 632 04 52
DepartementManagement, Technologie und Ökonomie
BeziehungOrdentlicher Professor

351-0778-00LDiscovering Management
Entry level course in management for BSc, MSc and PHD students at all levels not belonging to D-MTEC.
This course can be complemented with Discovering Management (Excercises) 351-0778-01L.
3 KP3GF. Hacklin, M. Ambühl, S. Brusoni, E. Fleisch, P. Frauenfelder, G. Grote, V. Hoffmann, P. Schönsleben, D. Sornette, J.‑E. Sturm, G. von Krogh, F. von Wangenheim
KurzbeschreibungDiscovering Management offers an introduction to the field of business management and entrepreneurship for engineers and natural scientists. The module provides an overview of the principles of management, teaches knowledge about management that is highly complementary to the students' technical knowledge, and provides a basis for advancing the knowledge of the various subjects offered at D-MTEC.
LernzielDiscovering Management offers an integrated learning system, which combines in an innovate format a set of lectures, an advanced business game simulation and a set of group exercises involving industry speakers (ranging from leading venture capitalists to executives at established corporations). Unlike more traditional courses, the learning model for Discovering Management involves 'learning by doing'. While the 13 different lectures, in-class discussions and assigned readings provide the theoretical and conceptual foundations, the experiential learning outcomes result from the interrelated group activities: 1) the interactive case studies and exercises, 2) the business game simulation.
By discovering the key aspects of entrepreneurial management, the purpose of the course is to advance students' understanding of factors driving company success, where success is understood as a broad construct including financial return, employee, customer and supplier satisfaction as well as social and ecological responsibility.
Discovering Management is designed to suit the needs and expectations of Bachelor students at all levels as well as Master and PhD students not belonging to D-MTEC. By providing an overview of Entrepreneurial Management, this course is an ideal enrichment of the standard curriculum at ETH Zurich. No prior knowledge of business or economics is required to successfully complete this course.
InhaltThe lectures for Discovering Management are designed to broaden the participant's understanding of the principles of entrepreneurial management, emphasizing the interdependence of various specialties in the development and management of a firm. For this reason, the lectures are structured on the basis of a coherent business model and will be presented by the respective area specialists at D-MTEC.
The lectures broaden the view and the understanding of technology by interlinking it with society. Corporate sustainability, for example, introduces economic, ecological and social issues that are relevant to all engineering disciplines. Practical examples stimulate the students to assess these issues and be aware of their responsibilities as engineers. Technology and innovation management, to mention a second example, focuses on the interplay of technical and organizational change, and how these often neglected interactions explain why many new technologies are never used. It fosters the students' ability to see the business and social consequences of their 'technical' decisions.
Critical skills will be trained by the case study exercise, a participant-centered learning activity, which provides students with the opportunity to place themselves in the role of the decision maker, as they learn more about the specific case and identify the challenge they are faced with. Students will be presented real case scenarios by industry guests from established corporations and will have to critically analyze specific issues. The case study exercise will provide an insight into the context of a managerial problem-solving and enhance the participant's appreciation for the complex tasks companies deal with.
Discovering Management attempts to overcome the limitations of traditional teaching curricula of management in technical universities, which often merely focus on transferring specific skills to students, e.g. planning or forecasting. In response to the new challenges for entrepreneurial decision-making, students will be offered the opportunity to actively engage in an advanced business game simulation; a business game that establishes a link between business management theory and business management in practice. The simulation presents a realistic model of a company and provides participants with the opportunity to quickly gain the lasting effects of practical experience in a risk-free environment. All this provides a valuable learning platform to integrate the increasingly important development of the skills and competences required to identify entrepreneurial opportunities, analyze the future business environment and successfully respond to it by taking systematic decisions, e.g. critical assessment of technological possibilities.
Voraussetzungen / BesonderesDiscovering Management is designed to suit the needs and expectations of Bachelor students at all levels as well as Master and PhD students not belonging to D-MTEC. By providing an overview of Business Management, this course is an ideal enrichment of the standard curriculum at ETH Zurich.
No prior knowledge of business or economics is required to successfully complete this course.
363-1056-00LInnovation Leadership Belegung eingeschränkt - Details anzeigen
Up to 4 slots are available for students in architecture or civil engineering on Master level or for D-MTEC MAS/MSc students with architecture or civil engineering background.

If you are NOT a student in Integrated Building Systems, you need to apply with motivation letter (max. 1 page), CV and a transcript of records no later than January 31, 2016. Please send your application to adereky@ethz.ch.
6 KP3SC. P. Siegenthaler, S. Brusoni, D. Laureiro Martinez
KurzbeschreibungThis course provides participants with the challenging opportunity of working on a real project in collaboration with HHM - HEFTI. HESS. MARTIGNONI. a leading company in the building industry.
LernzielIn your team, you will work on a specific assignment originating in the current strategic agenda of HHM. You will have access to the sites and facilities of the partner organization, conduct interviews with members of the management team, with internal and external experts as well as clients and discuss your ideas with top executives. You will gain first-hand experience on the competitive dynamics of the construction industry.
364-1020-02LMethods in Management Research: Module 2: Qualitative Research - Design
Findet dieses Semester nicht statt.
1 KP1SS. Brusoni
KurzbeschreibungThe aim of this module is introducing PhD students to the main issues involved in designing qualitative research dissertations projects.
LernzielThe objective is discussing core issues related to the appropriate design of qualitative research projects, with particular emphasis devoted to issues of theory framing, purpose statements definitions, identification of research questions, ethical implications and sampling.
InhaltSession 1

Role of theory, and ethics
- Do you need to have a -theory- to do qualitative research? Yes
- Then where to find it, how to you use it, and why.
- Ethical issues in designing and conducting research

Purpose and questions
- The theory informs your purpose ...
- ... which defines your questions

Session 2

Sampling strategies and validities
- Sampling is not necessarily about generalizability but rather about ...
- ... establishing causality (i.e.: this is not econometrics)

Session 3

Fieldwork strategies
- How to enter the field
- How to manage your participating organizations
- How to leave the field (alive and with useful data)
LiteraturSession 1
- Patton: chapters 1 and 2
- Miles and Huberman: chapter 1
- Creswell, J.W. (2009), Research design. Qualitative, quantitative and mixed methods approaches. Chapter 3 and 4

Session 2
- Miles and Huberman: chapter 2
- Patton: chapter 3
- Flick: chapter 5
- Creswell, J.W. (2009), Research design. Qualitative, quantitative and mixed methods approaches. Chapter 6

Session 3
- Creswell, J.W. (2009). Research design. Qualitative, quantitative and mixed methods approaches.): chapter 2
- Miles and Huberman: chapters 3 to 6.
- Flick: chapters 10 to 12
364-1020-03LMethods in Management Research: Module 3: Qualitative research - Implementation
Findet dieses Semester nicht statt.
1 KP1SS. Brusoni
KurzbeschreibungThe aim of this module is discussing all major issues related to the implementation of a qualitative research project, from the choice of the interview instrument, to coding, data analysis and publication.
LernzielThis module intends to discuss and deliver some practical experience in implementing interviews, analysing data (through coding and visualization), writing down and getting published on mainstream management journals.
InhaltSession 1
- Interviews, and a few more things (e.g. Verbal protocol analysis, content analysis)
- Documents
- Fieldnotes

Session 2
Coding and data analysis (i.e. analysis is NOT selecting cool quotations)
- Coding your data
- Visualizing your data
- Linking your data back to your theory (or not)

Session 3
Getting 'it' published
- Problems as authors
- Problems as (and with) reviewers
- The 'Yin' template, and beyond
LiteraturSession 1
- Flick: chapters 8 to 11 and 14
- Miles and Huberman: chapter 3
- Patton: chapters 6 and 7

Session 2
- Flick: chapter 15
- Miles and Huberman: chapter 5 pages 90-102, chapters 6,7,8,10 (chapter 6 is also discussed during the third session of the first module)
- Patton: chapter 8

Session 3
- Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532-550.
- Eisenhardt, K.M. (1991). Better Stories and Better Constructs: The Case for Rigor and Comparative Logic, Academy of Management Review (16:3): 620-627
- R.K. Yin (1994), Case Study Research: Design and Methods (Second Edition), Sage. (most of you should know this book already!!!)
- Pratt MG. 2008. Fitting Oval Pegs into Round Holes: Tensions in Evaluating and Publishing Qualitative Research in Top-Tier North American Journals Organizational Research Methods vol. 11 no. 3 481-509
365-1053-00LInnovation, Creativity and Personality Traits Belegung eingeschränkt - Details anzeigen
Exclusively for MAS MTEC students (4th semester).

Limited number of participants: a minimum of 10 persons and a maximum of 30 persons.

Please register by 11 March 2016 at the latest via myStudies.
1 KP1SD. Laureiro Martinez, S. Brusoni
KurzbeschreibungIn this course we use the latest research on how individuals can improve at solving problems creatively to foster their careers, and the performance of their organization.
LernzielInnovation relies on creativity, and creativity is composed by different abilities that are malleable, and therefore that we can improve upon. We will discuss and use the latest scientific findings on the abilities that underlie creativity and innovation.
InhaltParticipants will use questionnaires and customized tools to actively assess and reflect on their own abilities. Together with other students, and HR specialists, participants will design and implement strategies to take the most out of their unique personality traits.
Voraussetzungen / BesonderesPlease notice that participation in the entire two days of the course is a requirement. Due to the short duration of the course and its highly interactive nature, there are no exceptions.