Florian von Wangenheim: Katalogdaten im Frühjahrssemester 2016

NameHerr Prof. Dr. Florian von Wangenheim
LehrgebietTechnologiemarketing
Adresse
Professur f. Technologiemarketing
ETH Zürich, WEV J 409
Weinbergstr. 56/58
8092 Zürich
SWITZERLAND
Telefon+41 44 632 69 24
E-Mailfwangenheim@ethz.ch
DepartementManagement, Technologie und Ökonomie
BeziehungOrdentlicher Professor

NummerTitelECTSUmfangDozierende
351-0778-00LDiscovering Management
Entry level course in management for BSc, MSc and PHD students at all levels not belonging to D-MTEC.
This course can be complemented with Discovering Management (Excercises) 351-0778-01L.
3 KP3GF. Hacklin, M. Ambühl, S. Brusoni, E. Fleisch, P. Frauenfelder, G. Grote, V. Hoffmann, P. Schönsleben, D. Sornette, J.‑E. Sturm, G. von Krogh, F. von Wangenheim
KurzbeschreibungDiscovering Management offers an introduction to the field of business management and entrepreneurship for engineers and natural scientists. The module provides an overview of the principles of management, teaches knowledge about management that is highly complementary to the students' technical knowledge, and provides a basis for advancing the knowledge of the various subjects offered at D-MTEC.
LernzielDiscovering Management offers an integrated learning system, which combines in an innovate format a set of lectures, an advanced business game simulation and a set of group exercises involving industry speakers (ranging from leading venture capitalists to executives at established corporations). Unlike more traditional courses, the learning model for Discovering Management involves 'learning by doing'. While the 13 different lectures, in-class discussions and assigned readings provide the theoretical and conceptual foundations, the experiential learning outcomes result from the interrelated group activities: 1) the interactive case studies and exercises, 2) the business game simulation.
By discovering the key aspects of entrepreneurial management, the purpose of the course is to advance students' understanding of factors driving company success, where success is understood as a broad construct including financial return, employee, customer and supplier satisfaction as well as social and ecological responsibility.
Discovering Management is designed to suit the needs and expectations of Bachelor students at all levels as well as Master and PhD students not belonging to D-MTEC. By providing an overview of Entrepreneurial Management, this course is an ideal enrichment of the standard curriculum at ETH Zurich. No prior knowledge of business or economics is required to successfully complete this course.
InhaltThe lectures for Discovering Management are designed to broaden the participant's understanding of the principles of entrepreneurial management, emphasizing the interdependence of various specialties in the development and management of a firm. For this reason, the lectures are structured on the basis of a coherent business model and will be presented by the respective area specialists at D-MTEC.
The lectures broaden the view and the understanding of technology by interlinking it with society. Corporate sustainability, for example, introduces economic, ecological and social issues that are relevant to all engineering disciplines. Practical examples stimulate the students to assess these issues and be aware of their responsibilities as engineers. Technology and innovation management, to mention a second example, focuses on the interplay of technical and organizational change, and how these often neglected interactions explain why many new technologies are never used. It fosters the students' ability to see the business and social consequences of their 'technical' decisions.
Critical skills will be trained by the case study exercise, a participant-centered learning activity, which provides students with the opportunity to place themselves in the role of the decision maker, as they learn more about the specific case and identify the challenge they are faced with. Students will be presented real case scenarios by industry guests from established corporations and will have to critically analyze specific issues. The case study exercise will provide an insight into the context of a managerial problem-solving and enhance the participant's appreciation for the complex tasks companies deal with.
Discovering Management attempts to overcome the limitations of traditional teaching curricula of management in technical universities, which often merely focus on transferring specific skills to students, e.g. planning or forecasting. In response to the new challenges for entrepreneurial decision-making, students will be offered the opportunity to actively engage in an advanced business game simulation; a business game that establishes a link between business management theory and business management in practice. The simulation presents a realistic model of a company and provides participants with the opportunity to quickly gain the lasting effects of practical experience in a risk-free environment. All this provides a valuable learning platform to integrate the increasingly important development of the skills and competences required to identify entrepreneurial opportunities, analyze the future business environment and successfully respond to it by taking systematic decisions, e.g. critical assessment of technological possibilities.
Voraussetzungen / BesonderesDiscovering Management is designed to suit the needs and expectations of Bachelor students at all levels as well as Master and PhD students not belonging to D-MTEC. By providing an overview of Business Management, this course is an ideal enrichment of the standard curriculum at ETH Zurich.
No prior knowledge of business or economics is required to successfully complete this course.
363-1055-00LMarketing Practice Belegung eingeschränkt - Details anzeigen
Please send your application documents (Cover Letter, CV, Transcript of Records, Reports) by 19.2.2016 to: mgrohmann@ethz.ch

Once your application has been confirmed, a registration in myStudies is possible.
3 KP1SF. von Wangenheim
KurzbeschreibungThe course enables students to apply their knowledge from marketing and other disciplines to real life cases under the supervision of internationally operating partner companies.
LernzielFirst, students have to assess and analyse real life problems in order to generate creative solutions.

Secondly, students have to demonstrate that they are both - able to apply their knowledge from marketing theory to practice, as well as to communicate their ideas to other students and leading marketing executives.
InhaltThe Circle of Excellence is a one-year talent program for outstanding students together with the universities of Münster, Cologne and Berlin. It aims at preparing the participants for interesting management tasks within various workshops in collaboration with our internationally operating partner companies, e.g. PanGas, L'Oréal, Henkel, McKinsey, EDEKA,...

Please find more information on:
http://www.circle-of-excellence-marketing.de
Voraussetzungen / BesonderesYour profile:
- Strong interest in Marketing topics
- Very good academic performance
- Interesting and convincing personality

Students have to organize the remaining phase of their studies in a way that they are able to participate in the workshops.

Please send your application documents (Cover Letter, CV, Transcript of Records, Reports) by 19.2.2016 to: mgrohmann@ethz.ch

Once your application has been confirmed, a registration in myStudies is possible.
364-1052-00LPhD Seminar in Quantitative Marketing Research Belegung eingeschränkt - Details anzeigen 3 KP1SF. von Wangenheim, R. Algesheimer
KurzbeschreibungThe seminar is open to PhD students in Quantitative Marketing. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate.
LernzielThe learning goal of the course is to reflect on and improve participants' research skills through presentation and discussion of research in progress projects.
To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress".
InhaltThe seminar is open to PhD students in Quantitative Marketing. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are handed out in the beginning of the seminar. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate.
To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress".