The spring semester 2021 will take place online until further notice. Exceptions: Courses that can only be carried out with on-site presence. Please note the information provided by the lecturers.

Florian von Wangenheim: Courses in Autumn Semester 2016

Name Prof. Dr. Florian von Wangenheim
FieldTechnology Marketing
Professur f. Technologiemarketing
ETH Zürich, WEV J 409
Weinbergstr. 56/58
8092 Zürich
Telephone+41 44 632 69 24
DepartmentManagement, Technology, and Economics
RelationshipFull Professor

351-0778-00LDiscovering Management
Entry level course in management for BSc, MSc and PHD students at all levels not belonging to D-MTEC. This course can be complemented with Discovering Management (Excercises) 351-0778-01.
3 credits3G
351-0778-00 GDiscovering Management3 hrs
Fri08-11HG G 3 »
09-10HG D 3.2 »
09-10HG D 3.3 »
B. Clarysse, M. Ambühl, S. Brusoni, E. Fleisch, G. Grote, V. Hoffmann, P. Schönsleben, G. von Krogh, F. von Wangenheim
363-0403-00LIntroduction to Marketing3 credits2G
363-0403-00 GIntroduction to Marketing2 hrs
Tue13-15HG E 5 »
F. von Wangenheim
363-1051-00LCases in Technology Marketing Restricted registration - show details
Number of participants limited to 20.

Students have to apply for this course by sending a CV and an one-page motivation letter to Additionally please enroll via myStudies. Places will be assigned on the basis of your motivation letter.
3 credits1G
363-1051-00 GCases in Technology Marketing
Permission from lecturers required for all students.
Block course:
26.9.2016, 17-20 h
24.10.2016, 17-20 h
14.11.2016, 17-20 h
5.12.2016, 9-17 h
16s hrs
19.09.17-20HG G 26.3 »
24.10.17-20HG G 26.3 »
14.11.17-20HG G 26.3 »
05.12.09-17HG F 26.1 »
F. von Wangenheim, C. Grieder
363-1055-00LMarketing Practice
Please send your application documents (Cover Letter, CV, Transcript of Records, Reports) by 30.09.2016 to:

Once your application has been confirmed, a registration in myStudies is possible.
3 credits3S
363-1055-00 SMarketing Practice
dates: tba
48s hrsF. von Wangenheim
364-1013-06LMarketing Theory Restricted registration - show details 1 credit1G
364-1013-06 GMarketing Theory Special students and auditors need a special permission from the lecturers.9s hrs
24.10.09-12WEV F 109 »
28.11.09-18WEV F 109 »
F. von Wangenheim
364-1064-00LInaugural Seminar - PhD Retreat Restricted registration - show details
Pre-registration upon invitation required.
Once your pre-registration has been confirmed, a registration in myStudies is possible.
1 credit1S
364-1064-00 SInaugural Seminar - PhD Retreat
15s hrsF. von Wangenheim, S. Brusoni, B. Clarysse, W. Mimra, T. Netland, J. Reuer, P. Schmid