Bernadette Susanne Sütterlin: Catalogue data in Autumn Semester 2016
Name | Dr. Bernadette Susanne Sütterlin |
Address | Professur für Consumer Behavior ETH Zürich, CHN J 75.3 Universitätstrasse 16 8092 Zürich SWITZERLAND |
bernadette.suetterlin@hest.ethz.ch | |
Department | Environmental Systems Science |
Relationship | Lecturer |
Number | Title | ECTS | Hours | Lecturers | |
---|---|---|---|---|---|
752-2120-00L | Consumer Behaviour I | 2 credits | 2V | M. Siegrist, C. Keller, B. S. Sütterlin | |
Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | ||||
Objective | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior |