Number | Title | ECTS | Hours | Lecturers |
---|
752-2120-00L | Consumer Behaviour I | 2 credits | 2V | M. Siegrist,
C. Keller,
B. S. Sütterlin |
Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior |
Objective | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior |