Autumn Semester 2020 takes place in a mixed form of online and classroom teaching.
Please read the published information on the individual courses carefully.

Bernadette Susanne Sütterlin: Catalogue data in Spring Semester 2016

Name Dr. Bernadette Susanne Sütterlin
Address
Professur für Consumer Behavior
ETH Zürich, CHN J 75.3
Universitätstrasse 16
8092 Zürich
SWITZERLAND
E-mailbernadette.suetterlin@hest.ethz.ch
DepartmentEnvironmental Systems Science
RelationshipLecturer

NumberTitleECTSHoursLecturers
752-2121-00LConsumer Behaviour II2 credits2GM. Siegrist, B. S. Sütterlin
AbstractThis course examines important concepts and theories in order to describe and to explain consumer behavior. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation. Selected topics are explained in some depth.
ObjectiveThis course examines important concepts and theories in order to describe and to explain consumer behavior. The course Consumer Behavior I provides an overview, whereas in this course selected topics are explained and discussed in some depth. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation.