Autumn Semester 2020 takes place in a mixed form of online and classroom teaching.
Please read the published information on the individual courses carefully.

Calvin Grieder: Catalogue data in Autumn Semester 2017

NameMr Calvin Grieder
Address
Buhler Ltd.
Gupfenstrasse 5
9240 Uzwil
SWITZERLAND
Telephone0719552793
E-mailcalvingrieder@ethz.ch
DepartmentManagement, Technology, and Economics
RelationshipLecturer

NumberTitleECTSHoursLecturers
363-1051-00LCases in Technology Marketing Restricted registration - show details
Number of participants limited to 20.

Students have to apply for this course by sending a CV and an one-page motivation letter to mgrohmann@ethz.ch. Additionally please enroll via myStudies. Places will be assigned on the basis of your motivation letter.
3 credits1GF. von Wangenheim, C. Grieder
AbstractThe aim of this module is to introduce students to some key concepts in technology marketing and to familiarize them subsequently with the challenges that (marketing) managers face in technology intensive markets by using real life cases. Students will have to "solve" current and past managerial problems and will be enabled to compare their solutions with what has actually been done.
ObjectiveThis module should enable students to deal with the uncertainty related to challenges in technology marketing by introducing them to some key concepts and letting them apply those concepts to real life cases. The competences acquired in this module are meant to go beyond the mere understanding of the study material by improving students' problem solving capabilities, analytical skills and capacity for team work. Furthermore, students will be exposed to decision-making styles and procedures in companies.
ContentStudents have to work on three to four real Bühler cases and present the solutions in class.
Solutions/ presentations will be part of the grades.
Prerequisites / NoticeStudents have to apply for this course by sending a CV and a one-page motivation letter until 18.9.2017 to mgrohmann@ethz.ch.