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René Algesheimer: Katalogdaten im Frühjahrssemester 2016

NameHerr Dr. René Algesheimer
Adresse
Universität Zürich
Andreastrasse 15
UFSP Soziale Netzwerke
8050 Zürich
SWITZERLAND
E-Mailarene@ethz.ch
URLhttp://www.market-research.uzh.ch
DepartementManagement, Technologie und Ökonomie
BeziehungDozent

NummerTitelECTSUmfangDozierende
364-1052-00LPhD Seminar in Quantitative Marketing Research Belegung eingeschränkt - Details anzeigen 3 KP1SF. von Wangenheim, R. Algesheimer
KurzbeschreibungThe seminar is open to PhD students in Quantitative Marketing. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate.
LernzielThe learning goal of the course is to reflect on and improve participants' research skills through presentation and discussion of research in progress projects.
To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress".
InhaltThe seminar is open to PhD students in Quantitative Marketing. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are handed out in the beginning of the seminar. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate.
To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress".