Lien De Cuyper: Catalogue data in Spring Semester 2018
|Name||Ms Lien De Cuyper|
ETH Zürich, WEV H 324
|Department||Management, Technology, and Economics|
Entry level course in management for BSc, MSc and PHD students at all levels not belonging to D-MTEC.
This course can be complemented with Discovering Management (Excercises) 351-0778-01L.
|3 credits||3G||B. Clarysse, M. Ambühl, S. Brusoni, L. De Cuyper, E. Fleisch, G. Grote, V. Hoffmann, T. Netland, G. von Krogh, F. von Wangenheim|
|Abstract||Discovering Management offers an introduction to the field of business management and entrepreneurship for engineers and natural scientists. The module provides an overview of the principles of management, teaches knowledge about management that is highly complementary to the students' technical knowledge, and provides a basis for advancing the knowledge of the various subjects offered at D-MTEC.|
|Objective||The objective of this course is to introduce the students to the relevant topics of the management literature and give them a good introduction in entrepreneurship topics too. The course is a series of lectures on the topics of strategy, innovation, marketing, corporate social responsibility, and productions and operations management. These different lectures provide the theoretical and conceptual foundations of management. In addition, students are required to work in teams on a project. The purpose of this project is to analyse the innovative needs of a large multinational company and develop a business case for the company to grow.|
|Content||Discovering Management aims to broaden the students' understanding of the principles of business management, emphasizing the interdependence of various topics in the development and management of a firm. The lectures introduce students not only to topics relevant for managing large corporations, but also touch upon the different aspects of starting up your own venture. The lectures will be presented by the respective area specialists at D-MTEC.|
The course broadens the view and understanding of technology by linking it with its commercial applications and with society. The lectures are designed to introduce students to topics related to strategy, corporate innovation, corporate social responsibility, and business model innovation. Practical examples from industry will stimulate the students to critically assess these issues.
|Prerequisites / Notice||Discovering Management is designed to suit the needs and expectations of Bachelor students at all levels as well as Master and PhD students not belonging to D-MTEC. By providing an overview of Business Management, this course is an ideal enrichment of the standard curriculum at ETH Zurich.|
No prior knowledge of business or economics is required to successfully complete this course.
|351-0778-01L||Discovering Management (Exercises)|
Complementary exercises for the module Discovering Managment.
Prerequisite: Participation and successful completion of the module Discovering Management (351-0778-00L) is mandatory.
|1 credit||1U||B. Clarysse, L. De Cuyper|
|Abstract||This course is offered complementary to the basis course 351-0778-00L, "Discovering Management". The course offers an additional exercise in the form of a project conducted in team.|
|Objective||This course is offered to complement the course 351-0778-00L. The course offers an additional exercise to the more theoretical and conceptual content of Discovering Management. |
While Discovering Management offers an introduction to various management topics, in this course, creative skills will be trained by the business game exercise. It is a participant-centered, team-based learning activity, which provides students with the opportunity to place themselves in the role of Chief Innovation Officer of a large multinational company.
|Content||As the students learn more about the specific case and identify the challenge they are faced with, they will have to develop an innovative business case for this multinational corporation. Doing so, this exercise will provide an insight into the context of managerial problem-solving and corporate innovation, and enhance the students' appreciation for the complex tasks companies and managers deal with. The exercise presents a realistic model of a company and provides a valuable learning platform to integrate the increasingly important development of the skills and competences required to identify entrepreneurial opportunities, analyse the future business environment and successfully respond to it by taking systematic decisions, e.g. critical assessment of technological possibilities.|