Angela Bearth: Catalogue data in Autumn Semester 2017

Name Dr. Angela Bearth
Address
Professur für Consumer Behavior
ETH Zürich, CHN J 75.2
Universitätstrasse 16
8092 Zürich
SWITZERLAND
Telephone+41 44 632 61 49
E-mailangela.bearth@hest.ethz.ch
DepartmentHealth Sciences and Technology
RelationshipLecturer

NumberTitleECTSHoursLecturers
752-2120-00LConsumer Behaviour I2 credits2VM. Siegrist, A. Bearth, B. S. Sütterlin
AbstractIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior
ObjectiveIntroduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior