Angela Bearth: Catalogue data in Autumn Semester 2017 |
Name | Dr. Angela Bearth |
Address | Professur für Consumer Behavior ETH Zürich, CHN J 75.2 Universitätstrasse 16 8092 Zürich SWITZERLAND |
Telephone | +41 44 632 61 49 |
angela.bearth@hest.ethz.ch | |
Department | Health Sciences and Technology |
Relationship | Lecturer |
Number | Title | ECTS | Hours | Lecturers | |
---|---|---|---|---|---|
752-2120-00L | Consumer Behaviour I | 2 credits | 2V | M. Siegrist, A. Bearth, B. S. Sütterlin | |
Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | ||||
Objective | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior |