364-1052-00L PhD Seminar in Quantitative Marketing Research
Semester | Spring Semester 2016 |
Lecturers | F. von Wangenheim, R. Algesheimer |
Periodicity | yearly recurring course |
Language of instruction | English |
Courses
Number | Title | Hours | Lecturers | |
---|---|---|---|---|
364-1052-00 S | PhD Seminar in Quantitative Marketing Research
**together with the Uni Zurich** Block course: 01.03.2016 WEV F 109-111, 9:30-12:00 h 12.04.2016 AND 4.57, 9:30-12:00 h (Universität Zürich, Andreasstrasse 15) 10.05.2016 WEV F 109-111, 9:30-12:00 h | 9s hrs | F. von Wangenheim, R. Algesheimer |
Catalogue data
Abstract | The seminar is open to PhD students in Quantitative Marketing. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate. |
Objective | The learning goal of the course is to reflect on and improve participants' research skills through presentation and discussion of research in progress projects. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress". |
Content | The seminar is open to PhD students in Quantitative Marketing. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are handed out in the beginning of the seminar. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress". |
Performance assessment
Performance assessment information (valid until the course unit is held again) | |
Performance assessment as a semester course | |
ECTS credits | 3 credits |
Examiners | F. von Wangenheim, R. Algesheimer |
Type | ungraded semester performance |
Language of examination | English |
Repetition | Repetition only possible after re-enrolling for the course unit. |
Learning materials
No public learning materials available. | |
Only public learning materials are listed. |
Groups
No information on groups available. |
Restrictions
General | : Special students and auditors need a special permission from the lecturers |
Offered in
Programme | Section | Type | |
---|---|---|---|
Doctoral Department of Management, Technology, and Economics | Doctoral and Post-Doctoral Courses | W |