363-1051-00L Cases in Technology Marketing
| Semester | Autumn Semester 2017 |
| Lecturers | F. von Wangenheim, C. Grieder |
| Periodicity | yearly recurring course |
| Language of instruction | English |
| Comment | Number of participants limited to 20. Students have to apply for this course by sending a CV and an one-page motivation letter to mgrohmann@ethz.ch. Additionally please enroll via myStudies. Places will be assigned on the basis of your motivation letter. |
Catalogue data
| Abstract | The aim of this module is to introduce students to some key concepts in technology marketing and to familiarize them subsequently with the challenges that (marketing) managers face in technology intensive markets by using real life cases. Students will have to "solve" current and past managerial problems and will be enabled to compare their solutions with what has actually been done. |
| Objective | This module should enable students to deal with the uncertainty related to challenges in technology marketing by introducing them to some key concepts and letting them apply those concepts to real life cases. The competences acquired in this module are meant to go beyond the mere understanding of the study material by improving students' problem solving capabilities, analytical skills and capacity for team work. Furthermore, students will be exposed to decision-making styles and procedures in companies. |
| Content | Students have to work on three to four real Bühler cases and present the solutions in class. Solutions/ presentations will be part of the grades. |
| Prerequisites / Notice | Students have to apply for this course by sending a CV and a one-page motivation letter until 18.9.2017 to mgrohmann@ethz.ch. |
Performance assessment
| Performance assessment information (valid until the course unit is held again) | |
Performance assessment as a semester course | |
| ECTS credits | 3 credits |
| Examiners | F. von Wangenheim, C. Grieder |
| Type | graded semester performance |
| Language of examination | English |
| Repetition | Repetition only possible after re-enrolling for the course unit. |
Learning materials
| No public learning materials available. | |
| Only public learning materials are listed. |
Courses
| Number | Title | Hours | Lecturers | |||||||||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 363-1051-00 G | Cases in Technology Marketing Permission from lecturers required for all students.
Block course: 25.9.17, 5-8pm, WEV F109-111 09.10.17, 5-8 pm, WEV F109-111 13.11.17, 5-8 pm, WEV F109-111 27.11.17, 5-8 pm, WEV F109-111 11.12.17, whole day (Bühler Group, Uzwil) | 16s hrs |
| F. von Wangenheim, C. Grieder |
Groups
| No information on groups available. |
Restrictions
| General | Permission from lecturers required for all students |
| Places | Limited number of places. Special selection procedure. |
| Priority | Registration for the course unit is only possible for the primary target group |
| Primary target group | Management, Technology, and Economics MSc (363000)
MAS ETH in Management, Technology, and Economics (365000) Management, Technology, and Economics (Mobility) (374000) |
| Waiting list | until 28.09.2017 |
| End of registration period | Registration only possible until 18.09.2017 |
Offered in
| Programme | Section | Type | |
|---|---|---|---|
| MAS in Management, Technology, and Economics | Electives, 1. and 3. Semester | W |  |
| Management, Technology and Economics Master | Additional Electives Courses | W | |