752-2121-00L  Consumer Behaviour II

SemesterSpring Semester 2016
LecturersM. Siegrist, B. S. Sütterlin
Periodicityyearly recurring course
Language of instructionGerman


AbstractThis course examines important concepts and theories in order to describe and to explain consumer behavior. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation. Selected topics are explained in some depth.
ObjectiveThis course examines important concepts and theories in order to describe and to explain consumer behavior. The course Consumer Behavior I provides an overview, whereas in this course selected topics are explained and discussed in some depth. The focus is on decision making processes, influencing consumer behavior, consumer research, and market segmentation.