701-0771-00L Environmental Conciousness and Public Relations
|Semester||Autumn Semester 2016|
|Periodicity||yearly recurring course|
|Language of instruction||German|
|Comment||Number of participants limited to 60.|
Sign in until 29.09.2016.
Please describe your expectations. Why do want to attend this special topic? Do you have any pre-information about the integral model? Do you have any practical experience in environmental communication?
|Abstract||"Environmental Conciousness and Public Relations" shows how to communicate about environment and sustainability successfully. We look at campaigns, exhibitions and other public relations measures to learn, how to design and realize good communication.|
|Objective||You learn how to handle tools and concepts in environmental communication. And you can evaluate communication projects. We also discuss the evolution of consciousness.|
|Content||- Methods and tools in environmental communication.|
- Marketing mix
- Examples of campaigns, events, print products, media relations.
- Integral sustainability
|Literature||- Integral Vision; Ken Wilber, 2005|
|Prerequisites / Notice||We will discuss new trends in environmental communication with the focus on integral solutions.|