The spring semester 2021 will take place online until further notice. Exceptions: Courses that can only be carried out with on-site presence. Please note the information provided by the lecturers.

701-0771-00L  Environmental Conciousness and Public Relations

SemesterAutumn Semester 2016
LecturersR. Locher
Periodicityyearly recurring course
Language of instructionGerman
CommentNumber of participants limited to 60.

Sign in until 29.09.2016.

Please describe your expectations. Why do want to attend this special topic? Do you have any pre-information about the integral model? Do you have any practical experience in environmental communication?


Abstract"Environmental Conciousness and Public Relations" shows how to communicate about environment and sustainability successfully. We look at campaigns, exhibitions and other public relations measures to learn, how to design and realize good communication.
ObjectiveYou learn how to handle tools and concepts in environmental communication. And you can evaluate communication projects. We also discuss the evolution of consciousness.
Content- Methods and tools in environmental communication.
- Marketing mix
- Examples of campaigns, events, print products, media relations.
- Integral sustainability
Lecture notesHandouts
Literature- Integral Vision; Ken Wilber, 2005
Prerequisites / NoticeWe will discuss new trends in environmental communication with the focus on integral solutions.