364-1052-00L PhD Seminar in Quantitative Marketing Research
Semester | Frühjahrssemester 2016 |
Dozierende | F. von Wangenheim, R. Algesheimer |
Periodizität | jährlich wiederkehrende Veranstaltung |
Lehrsprache | Englisch |
Lehrveranstaltungen
Nummer | Titel | Umfang | Dozierende | |
---|---|---|---|---|
364-1052-00 S | PhD Seminar in Quantitative Marketing Research
**together with the Uni Zurich** Block course: 01.03.2016 WEV F 109-111, 9:30-12:00 h 12.04.2016 AND 4.57, 9:30-12:00 h (Universität Zürich, Andreasstrasse 15) 10.05.2016 WEV F 109-111, 9:30-12:00 h | 9s Std. | F. von Wangenheim, R. Algesheimer |
Katalogdaten
Kurzbeschreibung | The seminar is open to PhD students in Quantitative Marketing. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate. |
Lernziel | The learning goal of the course is to reflect on and improve participants' research skills through presentation and discussion of research in progress projects. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress". |
Inhalt | The seminar is open to PhD students in Quantitative Marketing. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are handed out in the beginning of the seminar. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress". |
Leistungskontrolle
Information zur Leistungskontrolle (gültig bis die Lerneinheit neu gelesen wird) | |
Leistungskontrolle als Semesterkurs | |
ECTS Kreditpunkte | 3 KP |
Prüfende | F. von Wangenheim, R. Algesheimer |
Form | unbenotete Semesterleistung |
Prüfungssprache | Englisch |
Repetition | Repetition nur nach erneuter Belegung der Lerneinheit möglich. |
Lernmaterialien
Keine öffentlichen Lernmaterialien verfügbar. | |
Es werden nur die öffentlichen Lernmaterialien aufgeführt. |
Gruppen
Keine Informationen zu Gruppen vorhanden. |
Einschränkungen
Allgemein | : Für Fachstudierende und Hörer/-innen ist eine Spezialbewilligung der Dozierenden notwendig |
Angeboten in
Studiengang | Bereich | Typ | |
---|---|---|---|
Doktorat Departement Management, Technologie und Ökonomie | Lehrangebot Doktorat und Postdoktorat | W |