701-0771-00L  Environmental Conciousness and Public Relations

SemesterAutumn Semester 2016
LecturersR. Locher Van Wezemael
Periodicityyearly recurring course
Language of instructionGerman
CommentNumber of participants limited to 60.

Sign in until 29.09.2016.

Please describe your expectations. Why do want to attend this special topic? Do you have any pre-information about the integral model? Do you have any practical experience in environmental communication?



Courses

NumberTitleHoursLecturers
701-0771-00 GIntegrale Umweltkommunikation2 hrs
Thu17:15-19:00CHN E 46 »
R. Locher Van Wezemael

Catalogue data

Abstract"Environmental Conciousness and Public Relations" shows how to communicate about environment and sustainability successfully. We look at campaigns, exhibitions and other public relations measures to learn, how to design and realize good communication.
ObjectiveYou learn how to handle tools and concepts in environmental communication. And you can evaluate communication projects. We also discuss the evolution of consciousness.
Content- Methods and tools in environmental communication.
- Marketing mix
- Examples of campaigns, events, print products, media relations.
- Integral sustainability
Lecture notesHandouts
Literature- Integral Vision; Ken Wilber, 2005
Prerequisites / NoticeWe will discuss new trends in environmental communication with the focus on integral solutions.

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits2 credits
ExaminersR. Locher Van Wezemael
Typeungraded semester performance
Language of examinationGerman
RepetitionRepetition only possible after re-enrolling for the course unit.

Learning materials

 
Main linkInformation
Only public learning materials are listed.

Groups

No information on groups available.

Restrictions

Places60 at the most
Waiting listuntil 09.09.2016
End of registration periodRegistration only possible until 29.09.2016

Offered in

ProgrammeSectionType
GESS Science in PerspectiveScience ResearchWInformation
Environmental Sciences BachelorCore CoursesWInformation