From 2 November 2020, the autumn semester 2020 will take place online. Exceptions: Courses that can only be carried out with on-site presence.
Please note the information provided by the lecturers via e-mail.

364-1013-06L  Marketing Theory

SemesterAutumn Semester 2017
LecturersF. von Wangenheim
Periodicityyearly recurring course
CourseDoes not take place this semester.
Language of instructionEnglish



Catalogue data

AbstractThe course is taught Florian Wangenheim (ETHZ)

It focuses on the theoretical foundations of marketing and marketing research.
ObjectiveThe purpose of the course is to confront students with current theoretical thinking in marketing, and currently used theories for understanding and explaining buyer and customer behavior in reponse to marketing action.
ContentIn the first class, current understanding of the marketing literature and marketing thought is discussed.
In the following classes, various theories are discussed, particularly in light of their importance for marketing. Economic, pschological and sociological theory will be related to current marketing thought.

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits1 credit
ExaminersF. von Wangenheim
Typeungraded semester performance
Language of examinationEnglish
RepetitionRepetition only possible after re-enrolling for the course unit.
Additional information on mode of examinationThe final grade would be determined by 50% participation and 50% by the quality of the term paper to be developed in and after the course.

Learning materials

No public learning materials available.
Only public learning materials are listed.

Courses

NumberTitleHoursLecturers
364-1013-06 GMarketing Theory Special students and auditors need a special permission from the lecturers.
Does not take place this semester.
9s hrsF. von Wangenheim

Groups

No information on groups available.

Restrictions

General : Special students and auditors need a special permission from the lecturers

Offered in

ProgrammeSectionType
Doctoral Department of Management, Technology, and EconomicsDoctoral Studies in ManagementWInformation