The spring semester 2021 will generally take place online. New presence elements as of April 26 will be communicated by the lecturers.

363-0421-00L  Mastering Digital Business Models

SemesterAutumn Semester 2017
LecturersE. Fleisch
Periodicityyearly recurring course
Language of instructionEnglish
CommentNumber of participants limited to 100



Catalogue data

AbstractThis lecture provides a theory- and practice-based understanding of how today's information technologies enable new digital business models and disrupt existing markets.
ObjectiveA. After the lecture, the student is able to evaluate digital business models from different angels, including theory-based views:

- Definition and classification of business models
- Digital business model patterns
- Theoretical frameworks that explain why and how digital business models function
- Impact of digital business model patterns on P&L and balance sheet

Students know how to measure & evaluate investments into the digital space as

- a decision maker in an established company (should I invest in project A or B?)
- an entrepreneur (should I pursue this venture?)
- an investor (should I invest in start-up xy?)

B. The student knows different tools to design digital business model patterns.
ContentUber, Airbnb, Nest and Jawbone - A wide range of innovative companies exist, which successfully implemented ICT enabled business models and continue to grow at a rapid pace. Examples, illustrating how digitalization, including the "Internet of Things" currently fosters business model innovation across various industries. This course is designed to help students to understand and critically assess such newly immerging (digital) business models.

For the lecture students will get access to one of the leading online teaching platforms (called edX) also offered by other top universities (incl. MIT, Harvard, Berkeley, etc.). Using the edX platform, will allow students to collaborate in online discussions, solve online exercises and present a short educational video as part of a group project.

Key Topics:
Business model innovation; (digital) business model patterns; business value of IT; the concept of integration; transaction cost perspective; network economics perspective; essentials and impact of web 2.0, internet of things, mobile computing, market places, social analytics and big data; IT governance and portfolio management; entrepreneurship in the digital space, etc.

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersE. Fleisch
Typeend-of-semester examination
Language of examinationEnglish
RepetitionThe performance assessment is only offered at the end after the course unit. Repetition only possible after re-enrolling.
Additional information on mode of examinationTeam project (50 %) and exercises (10 %) will be graded and counts for the final grade. The end-of-semester examination counts 40 %.

Learning materials

No public learning materials available.
Only public learning materials are listed.

Courses

NumberTitleHoursLecturers
363-0421-00 GMastering Digital Business Models2 hrs
Tue08-10ML H 44 »
E. Fleisch

Groups

No information on groups available.

Restrictions

Places100 at the most
PriorityRegistration for the course unit is only possible for the primary target group
Primary target groupManagement, Technology, and Economics MSc (363000)
MAS ETH in Management, Technology, and Economics (365000)
Waiting listuntil 07.10.2017
End of registration periodRegistration only possible until 05.10.2017

Offered in

ProgrammeSectionType
MAS in Management, Technology, and EconomicsInformation Management, Operations ManagementW+Information
Management, Technology and Economics MasterInformation Management, Operations ManagementW+Information