Transport and administrative policy, international and national regulation, business management of public transport companies, marketing, advertising and pricing; quality management
Objective
Comprehension of the transport and administrative policy as well as of the regulation of public transport companies. To develop a full understanding of the three important public transport system operations management processes: (1) Business management; (2) Marketing; (3) Quality control. The course will teach essential working techniques in each of these processes.
Content
(1) Transport and administrative policy: Goals of the state related to public transports, governmental activities in public transport, regulation. (2) Business management in public transport enterprises: goals of public transport companies, goals of the business management; management of public transport on the different management levels, business organization. (3) Marketing, advertising and pricing: Fundamentals and goals; marketing strategies and concepts in public transports; marketing tools; putting marketing into action. (4) Quality control: Quality in transport systems; goals of quality management; structuring quality control measures; collecting quality data in an operating service; use of quality control systems for service optimization.
Lecture notes
Course notes will be provided in German. Slides will be made available.
Literature
References to technical literature will be included in the course script. An additional list of literature will be given during the course.
Prerequisites / Notice
Lectures System and Network Planning as well as Systems Dimensioning and Capacity recommended.
Performance assessment
Performance assessment information (valid until the course unit is held again)
The performance assessment is offered every session. Repetition possible without re-enrolling for the course unit.
Admission requirement
Die Leistungskontrolle wird in jeder Session angeboten. Die Repetition ist ohne erneute Belegung der Lerneinheit möglich. Bei einer Repetition ohne erneute Belegung der Lerneinheit werden die Noten der Übungen bei der Bildung der Gesamtnote nicht einberechnet.
Mode of examination
oral 30 minutes
Additional information on mode of examination
Die Übungen sind zentrale Elemente dieser Lerneinheit und werden benotet. Die genauen Bestandteile (kann Präsentationen einschliessen) und Bewertungskriterien sind den einzelnen Übungsaufträgen zu entnehmen. Die Gesamtnote der Leistungskontrolle setzt sich zu 70 % aus der Prüfungsnote und zu 30 % aus der Gesamtübungsnote zusammen. Ohne vollständige Absolvierung aller Bestandteile der Übungen kann die Prüfung nicht bestanden werden (wird als Abbruch gewertet, sofern keine Prüfungsabmeldung erfolgt).
This information can be updated until the beginning of the semester; information on the examination timetable is binding.
Learning materials
No public learning materials available.
Only public learning materials are listed.
Groups
No information on groups available.
Restrictions
There are no additional restrictions for the registration.