Autumn Semester 2020 takes place in a mixed form of online and classroom teaching.
Please read the published information on the individual courses carefully.

363-1055-00L  Marketing Practice

SemesterSpring Semester 2018
LecturersF. von Wangenheim
Periodicityevery semester recurring course
CourseDoes not take place this semester.
Language of instructionEnglish
CommentPlease send your application documents (Cover Letter, CV, Transcript of Records, Reports) to: mgrohmann@ethz.ch

Once your application has been confirmed, a registration in myStudies is possible.



Catalogue data

AbstractThe course enables students to apply their knowledge from marketing and other disciplines to real life cases under the supervision of internationally operating partner companies.
ObjectiveFirst, students have to assess and analyse real life problems in order to generate creative solutions.

Secondly, students have to demonstrate that they are both - able to apply their knowledge from marketing theory to practice, as well as to communicate their ideas to other students and leading marketing executives.
ContentThe Circle of Excellence is a one-year talent program for outstanding students together with the universities of Münster, Cologne and Berlin. It aims at preparing the participants for interesting management tasks within various workshops in collaboration with our internationally operating partner companies, e.g. PanGas, L'Oréal, Henkel, McKinsey, EDEKA,...

Please find more information on:
http://www.circle-of-excellence-marketing.de
Prerequisites / NoticeYour profile:
- Strong interest in Marketing topics
- Very good academic performance
- Interesting and convincing personality

Students have to organize the remaining phase of their studies in a way that they are able to participate in the workshops.

Please send your application documents (Cover Letter, CV, Transcript of Records, Reports) by 19.2.2016 to: mgrohmann@ethz.ch

Once your application has been confirmed, a registration in myStudies is possible.

Performance assessment

Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersF. von Wangenheim
Typeungraded semester performance
Language of examinationEnglish
RepetitionRepetition only possible after re-enrolling for the course unit.

Learning materials

No public learning materials available.
Only public learning materials are listed.

Courses

NumberTitleHoursLecturers
363-1055-00 SMarketing Practice
Does not take place this semester.
20s hrsF. von Wangenheim

Groups

No information on groups available.

Restrictions

Places1 at the most
PriorityRegistration for the course unit is only possible for the primary target group
Primary target groupManagement, Technology, and Economics MSc (363000)
Waiting listuntil 30.03.2018
End of registration periodRegistration only possible until 16.03.2018

Offered in

ProgrammeSectionType
Management, Technology and Economics MasterAdditional Electives CoursesWInformation