363-1043-00L  Marketing Analytics

SemesterSpring Semester 2020
LecturersS. Tillmanns
Periodicityyearly recurring course
Language of instructionEnglish


Performance assessment information (valid until the course unit is held again)
Performance assessment as a semester course
ECTS credits3 credits
ExaminersS. Tillmanns
Typegraded semester performance
Language of examinationEnglish
RepetitionRepetition only possible after re-enrolling for the course unit.
Additional information on mode of examinationStudents have to form groups and turn in prediction models and a paper about these models.