365-1134-00L  From Switzerland to Asia – Managing the Risks in a Global Economy

SemesterSpring Semester 2021
LecturersB. J. Bergmann, S. Brusoni
Periodicityyearly recurring course
Language of instructionEnglish
CommentExclusively for MAS MTEC students (4th semester).


AbstractThe goal of this course is to get an understanding of how to run a business in China (and Asia) from the perspective of a Swiss company and to identify the risks when running a global business. Company visits and interactive workshops with professionals allow for networking and social interaction as well.
ObjectiveThis course will cover:
- Business and Economic Insights: What companies need to know to enter the world's fastest expanding economy
- China in Transition: Transition from an economy dominated by manufacturing and exports to one led by technology and services
- How to manage the risks: How to control for Business Interruption Risks (e.g. Pandemics)? How to mitigate these risks?
ContentThe program will cover different speakers, ranging from managerial level to senior level. Speakers will share their experience combining different perspectives, ranging from (global) corporate views, medium size company views expanding to China, start-up views as well as academic views. Flexible sessions at ETH and at corporate facilities allow for individual interactions with the speakers.