363-1055-00L Marketing Practice
|Semester||Autumn Semester 2017|
|Lecturers||F. von Wangenheim|
|Course||Does not take place this semester.|
|Language of instruction||English|
|Abstract||The course enables students to apply their knowledge from marketing and other disciplines to real life cases under the supervision of internationally operating partner companies.|
|Objective||First, students have to assess and analyse real life problems in order to generate creative solutions. |
Secondly, students have to demonstrate that they are both - able to apply their knowledge from marketing theory to practice, as well as to communicate their ideas to other students and leading marketing executives.
|Content||The Circle of Excellence is a one-year talent program for outstanding students together with the universities of Münster, Cologne and Berlin. It aims at preparing the participants for interesting management tasks within various workshops in collaboration with our internationally operating partner companies, e.g. PanGas, L'Oréal, Henkel, McKinsey, EDEKA,...|
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|Prerequisites / Notice||Your profile:|
- Strong interest in Marketing topics
- Very good academic performance
- Interesting and convincing personality
- High commitment and flexibility
Students have to organize the remaining phase of their studies in a way that they are able to participate in the workshops.