363-1055-00L  Marketing Practice

SemesterAutumn Semester 2017
LecturersF. von Wangenheim
Periodicitysemester course
CourseDoes not take place this semester.
Language of instructionEnglish


AbstractThe course enables students to apply their knowledge from marketing and other disciplines to real life cases under the supervision of internationally operating partner companies.
ObjectiveFirst, students have to assess and analyse real life problems in order to generate creative solutions.

Secondly, students have to demonstrate that they are both - able to apply their knowledge from marketing theory to practice, as well as to communicate their ideas to other students and leading marketing executives.
ContentThe Circle of Excellence is a one-year talent program for outstanding students together with the universities of Münster, Cologne and Berlin. It aims at preparing the participants for interesting management tasks within various workshops in collaboration with our internationally operating partner companies, e.g. PanGas, L'Oréal, Henkel, McKinsey, EDEKA,...

Please find more information on:
http://www.circle-of-excellence-marketing.de
Prerequisites / NoticeYour profile:
- Strong interest in Marketing topics
- Very good academic performance
- Interesting and convincing personality
- High commitment and flexibility

Students have to organize the remaining phase of their studies in a way that they are able to participate in the workshops.