Michael Siegrist: Catalogue data in Autumn Semester 2023 |
| Name | Prof. Dr. Michael Siegrist |
| Field | Consumer Behavior |
| Address | Institut für Umweltentscheidungen ETH Zürich, CHN J 76.3 Universitätstrasse 16 8092 Zürich SWITZERLAND |
| Telephone | +41 44 632 63 21 |
| michael.siegrist@hest.ethz.ch | |
| Department | Health Sciences and Technology |
| Relationship | Full Professor |
| Number | Title | ECTS | Hours | Lecturers | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 701-0721-AAL | Psychology Enrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement. Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit. | 3 credits | 6R | M. Siegrist | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Abstract | This self-study course. is an introductory course in psychology. This course will emphasize cognitive psychology and the psychological experiment. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Learning objective | Knowledge of key concepts and exemplary theories of psychology and their relation to "daily" psychology. Comprehension of relation between theory and experiment in psychology. Goals: Learning how psychologists are thinking, a side change from the ETH natural science perspective to psychological thinking. Domains of psychology: - Psychology fields - Concept definitions of psychology - Theories of psychology - Methods of psychology - Results of psychology Capability: Be able to define a psychological research question Basics understanding of role of psychology Comprehension: Psychology as a science of experience and behavior of the human | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Content | Einführung in die psychologische Forschung und Modellbildung unter besonderer Berücksichtigung der kognitiven Psychologie und des psychologischen Experiments. Themen sind u.a.: Wahrnehmung; Lernen und Entwicklung; Denken und Problemlösen; Kognitive Sozialpsychologie; Risiko und Entscheidung. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Literature | English book of Zimbardo (http://www.amazon.de/Psychology-Life-Discovering-Psych-Lab/dp/0205654770/ref=sr_1_2?s=books-intl-de&ie=UTF8&qid=1317208260&sr=1-2) Scholz, R. W. (2011). Environmental Literacy in Science and Society: From Knowledge to Decisions. Cambridge: Cambridge University Press. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Prerequisites / Notice | Determine with Prof. Dr. Michael Siegrist the chapters in "Zimbardo" which are compulsory reading Read the two Psychology chapters (6 + 7) from the book of Prof. Roland W. Scholz | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 701-0721-00L | Psychology | 3 credits | 2V | R. Hansmann, A. Bearth, M. Siegrist | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Abstract | This course provides an introduction to psychological research and modelling, focusing on cognitive psychology and the psychological experiment. Participants learn to formulate problems for psychological investigation and apply basic forms of psychological experiment. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Learning objective | Students are able to - describe the areas, concepts, theories, methods and findings of psychology. - differentate scientific psychology from "everyday" psychology. - structure the conclusions and significance of an experiment. according to a theory of psychology. - formulate a problem for psychological investigation. - apply basic forms of psychological experiment. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Content | Einführung in die psychologische Forschung und Modellbildung unter besonderer Berücksichtigung der kognitiven Psychologie und des psychologischen Experiments. Themen sind u.a.: Wahrnehmung; Lernen und Entwicklung; Denken und Problemlösen; Kognitive Sozialpsychologie; Risiko und Entscheidung. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Competencies |
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| 752-2120-AAL | Consumer Behaviour I Enrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement. Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit. | 2 credits | 4R | M. Siegrist, A. Bearth, A. Berthold | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Learning objective | Students will be able to, - explain the decision-making processes underlying the purchasing process - describe the factors that have an influence on consumer behavior - develop strategies to influence purchasing behavior | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 752-2120-00L | Consumer Behaviour I | 2 credits | 2V | M. Siegrist, A. Bearth, A. Berthold | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Learning objective | Students will be able to, - explain the decision-making processes underlying the purchasing process - describe the factors that have an influence on consumer behavior - develop strategies to influence purchasing behavior | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 752-2122-00L | Food and Consumer Behaviour | 2 credits | 2V | M. Siegrist, F. Michel | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Abstract | This course focuses on food consumer behavior, consumer's decision-making processes and consumer's attitudes towards food products. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Learning objective | Students will be able... - to describe heuristics that influence consumer behavior in the food domain - to explain the consumer led food product development - to summarise how consumers perceive the environmental impact and the healthiness of foods - to assess the cultural, the environmental and and the food policy impact on consumer behavior - to explain psychological factors influencing eating behavior | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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