Bart Clarysse: Katalogdaten im Herbstsemester 2024 |
| Name | Herr Prof. Dr. Bart Clarysse |
| Lehrgebiet | Entrepreneurship |
| Adresse | Professur Entrepreneurship ETH Zürich, WEV H 311 Weinbergstr. 56/58 8092 Zürich SWITZERLAND |
| Telefon | +41 44 632 74 40 |
| bclarysse@ethz.ch | |
| Departement | Management, Technologie und Ökonomie |
| Beziehung | Ordentlicher Professor |
| Nummer | Titel | ECTS | Umfang | Dozierende | |||||||||||||||||||||||||||||
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| 351-0778-01L | Discovering Management (Pitch) Findet dieses Semester nicht statt. Complementary exercises for the module Discovering Managment. Prerequisite: Participation and successful completion of the module Discovering Management (351-0778-00L) is mandatory. | 1 KP | 1U | B. Clarysse | |||||||||||||||||||||||||||||
| Kurzbeschreibung | This course is offered complementary to the basis course 351-0778-00L, "Discovering Management". The course offers an additional exercise. | ||||||||||||||||||||||||||||||||
| Lernziel | The general objective of Discovering Management (Exercises) is to complement the course "Discovering Management" with one larger additional exercise. Discovering Management (Exercises) thus focuses on developing the skills and competences to apply management theory to a real-life exercise from practice. | ||||||||||||||||||||||||||||||||
| Inhalt | The exercise consists of delivering and submitting a "pitch" with a clear recommendation for one of the selected cases amongst those seen in Discovering Management, using your insights from Discovering Management, and an extra session on pitching. Students have the option to either do this alone or in a group of two students. | ||||||||||||||||||||||||||||||||
| Literatur | All course materials (readings, slides, videos, and worksheets) will be made available to inscribed course participants through Moodle. Students following this course should also be enrolled for course 351-0778-00L, "Discovering Management". | ||||||||||||||||||||||||||||||||
Kompetenzen |
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| 373-0100-00L | Entrepreneurial Strategies  | 1 KP | 2G | B. Clarysse | |||||||||||||||||||||||||||||
| Kurzbeschreibung | This is the first knowledge module in the CAS ELTV. In this module we (1) introduce all participants to the CAS and ETH, (2) get to know in more detail the projects of the participants and how lean innovation plays a role, and (3) discuss important considerations of strategy formation in technology ventures. | ||||||||||||||||||||||||||||||||
| Lernziel | This module enables participants: - To understand and select from commercialization strategies available to them (e.g., licensing, partnering, and vertical integration) and respective business model choices - Assess and generate development options for key internal enabling factors such IP strategy and key resources and capabilities - Understand different market research and developments tools (lean start-up vs. technology broadcasting) and select appropriate methods and related KPIs | ||||||||||||||||||||||||||||||||
| Inhalt | This module focuses on elements of entrepreneurial strategy formation and implementation in nascent markets and/or industries. Participants will study commercial options available to them, e.g., technology broadcasting, licensing and partnering, and vertical integration, which is complemented by a practical view on IP strategy, driven by business strategy rather than arbitrary choices. The module also includes the introduction to lean innovation methods incl. agile product development methods and core tools of the lean startup approach. | ||||||||||||||||||||||||||||||||
| Skript | See Online Platform | ||||||||||||||||||||||||||||||||
| Literatur | See Online Platform | ||||||||||||||||||||||||||||||||
| Voraussetzungen / Besonderes | This module is only for CAS ELTV participants. | ||||||||||||||||||||||||||||||||
| 373-0102-00L | Entrepreneurial Marketing and Sales | 1 KP | 2G | M. Gruber, B. Clarysse | |||||||||||||||||||||||||||||
| Kurzbeschreibung | This is the third knowledge module within the CAS ELTV. During this module, we will discuss important themes concerning entrepreneurial team formation and management and practice elements in interactive workshops. The module will be extended by intermediary project review meetings. | ||||||||||||||||||||||||||||||||
| Lernziel | This module enables participants: - To understand customer needs and the respective markets - To practice and optimize successful communication with and towards existing and future customers (e.g., strategic selling, key account management, communication tools) - To understand and use different pricing techniques for technology products and services, both in B2C and B2B contexts, - To select appropriate strategies to build up effective sales channels and calculate and optimize respective funnel KPIs and assess the implications on the venture's business model and organization (e.g., lead management, funnel metrics, etc.) | ||||||||||||||||||||||||||||||||
| Inhalt | This module exposes participants to important customer development and market research strategies, with the goal to build competencies in several customer-facing activity domains of the growing venture. Key module themes span the pricing of technology products and services, both in B2C and B2B contexts, the effective build-up of sales channels and funnels, and the successful communication to existing as well as future customers. | ||||||||||||||||||||||||||||||||
| Skript | See Online Platform | ||||||||||||||||||||||||||||||||
| Literatur | See Online Platform | ||||||||||||||||||||||||||||||||
| Voraussetzungen / Besonderes | This module is for CAS ELTV Participants only. | ||||||||||||||||||||||||||||||||
| 373-0200-00L | Business Development of Technology Ventures HS | 2 KP | 4P | B. Clarysse, M. Gradillas Garcia, J. Thiel, L. P. T. Vandeweghe | |||||||||||||||||||||||||||||
| Kurzbeschreibung | This module focuses on the development needs for participants' business skills and competencies. Experienced business coaches and mentors will interact regularly with participants, offer guidance on how to strategize and implement business cases. They will give feedback on challenges and activities and help participants strengthen their abilities to garner needed resources for their undertakings. | ||||||||||||||||||||||||||||||||
| Lernziel | This module enables participants: - To identify key unknowns and important progress measures for their respective business case and implement effective means and tools to further develop their business case - To understand the view of potential customers and implement their feedback to improve the business case - To effectively communicate and enrol other important venture constituents (mentors, advisors, employees, investors, etc.) in the venture. | ||||||||||||||||||||||||||||||||
| Inhalt | This module focuses on the development needs of participants' business skills and competencies. In this module, experienced business coaches and startup mentors will interact regularly with the participants, offer guidance on how to strategize and implement compelling business cases, feedback on specific challenges, and participants' activities with the goal to strengthen the ability of the participant to garner needed resources for their undertakings. | ||||||||||||||||||||||||||||||||
| Skript | See Online Platform | ||||||||||||||||||||||||||||||||
| Literatur | See Online Platform | ||||||||||||||||||||||||||||||||
| Voraussetzungen / Besonderes | This module is only for CAS ELTV participants. | ||||||||||||||||||||||||||||||||
| 373-0201-00L | Leadership Development | 1 KP | 2P | B. Clarysse | |||||||||||||||||||||||||||||
| Kurzbeschreibung | This module focuses on the development needs for participants' leadership competencies. In this module, experienced leadership coaches will interact regularly with the participants, coach along a personal development plan, and feedback on specific challenges and participants' activities with the goal to strenghten the particiants' leader capability and people skills. | ||||||||||||||||||||||||||||||||
| Lernziel | This module enables participants: - To identify current gaps in the personal management skills and competencies and develop meaningful goals and plans to fill those gaps - To implement effective exercises and practices to improve the participants' leadership capacity - To effectively communicate and manage key constituents, notably employees and key advisors in a venture project. | ||||||||||||||||||||||||||||||||
| Inhalt | This module focuses on the development needs of participants' leadership competencies. In this module, experienced leadership coaches will interact regularly with the participants, coach them along a personal development plan, and feedback participants on specific challenges and activities with the goal to strengthen the participants' leadership capability and people skills. | ||||||||||||||||||||||||||||||||
| Skript | See Online Platform | ||||||||||||||||||||||||||||||||
| Literatur | See Online Platform | ||||||||||||||||||||||||||||||||
| Voraussetzungen / Besonderes | This module is only for CAS ELTV participants. | ||||||||||||||||||||||||||||||||