Angela Bearth: Catalogue data in Autumn Semester 2023 |
| Name | Dr. Angela Bearth |
| Address | Professur für Consumer Behavior ETH Zürich, CHN J 75.2 Universitätstrasse 16 8092 Zürich SWITZERLAND |
| angela.bearth@hest.ethz.ch | |
| Department | Health Sciences and Technology |
| Relationship | Lecturer |
| Number | Title | ECTS | Hours | Lecturers | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 701-0721-00L | Psychology | 3 credits | 2V | R. Hansmann, A. Bearth, M. Siegrist | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Abstract | This course provides an introduction to psychological research and modelling, focusing on cognitive psychology and the psychological experiment. Participants learn to formulate problems for psychological investigation and apply basic forms of psychological experiment. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Learning objective | Students are able to - describe the areas, concepts, theories, methods and findings of psychology. - differentate scientific psychology from "everyday" psychology. - structure the conclusions and significance of an experiment. according to a theory of psychology. - formulate a problem for psychological investigation. - apply basic forms of psychological experiment. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Content | Einführung in die psychologische Forschung und Modellbildung unter besonderer Berücksichtigung der kognitiven Psychologie und des psychologischen Experiments. Themen sind u.a.: Wahrnehmung; Lernen und Entwicklung; Denken und Problemlösen; Kognitive Sozialpsychologie; Risiko und Entscheidung. | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Competencies |
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| 752-2120-AAL | Consumer Behaviour I Enrolment ONLY for MSc students with a decree declaring this course unit as an additional admission requirement. Any other students (e.g. incoming exchange students, doctoral students) CANNOT enrol for this course unit. | 2 credits | 4R | M. Siegrist, A. Bearth, A. Berthold | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Learning objective | Students will be able to, - explain the decision-making processes underlying the purchasing process - describe the factors that have an influence on consumer behavior - develop strategies to influence purchasing behavior | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Competencies |
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| 752-2120-00L | Consumer Behaviour I | 2 credits | 2V | M. Siegrist, A. Bearth, A. Berthold | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Learning objective | Students will be able to, - explain the decision-making processes underlying the purchasing process - describe the factors that have an influence on consumer behavior - develop strategies to influence purchasing behavior | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Competencies |
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