Anne Berthold: Catalogue data in Autumn Semester 2021 |
| Name | Dr. Anne Berthold |
| Address | Professur für Consumer Behavior ETH Zürich, CHN J 75.3 Universitätstrasse 16 8092 Zürich SWITZERLAND |
| Telephone | +41 44 632 82 30 |
| anne.berthold@hest.ethz.ch | |
| Department | Health Sciences and Technology |
| Relationship | Lecturer |
| Number | Title | ECTS | Hours | Lecturers | |
|---|---|---|---|---|---|
| 752-2120-00L | Consumer Behaviour I | 2 credits | 2V | M. Siegrist, A. Bearth, A. Berthold | |
| Abstract | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | ||||
| Learning objective | Introduction in consumer research. The following aspects will be emphasized in the course: Consumer decision making, indiviudal determinants of consumer behavior, environmental influences on consumer behavior, influencing consumer behavior | ||||