363-1122-00L From Entrepreneurial Thinking to Market Relevance - How Startups Scale
Semester | Frühjahrssemester 2022 |
Dozierende | A. Sethi |
Periodizität | jährlich wiederkehrende Veranstaltung |
Lehrsprache | Englisch |
Kommentar | Number of participants limited to 40. All interested students are invited to apply for this course by sending a short motivation letter to Anil Sethi: anilsethi@ethz.ch. Additionally please enroll via mystudies. |
Information zur Leistungskontrolle (gültig bis die Lerneinheit neu gelesen wird) | |
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ECTS Kreditpunkte | 3 KP |
Prüfende | A. Sethi |
Form | benotete Semesterleistung |
Prüfungssprache | Englisch |
Repetition | Repetition nur nach erneuter Belegung der Lerneinheit möglich. |
Zusatzinformation zum Prüfungsmodus | The students will be required to pitch their detailed go-to-market strategy, capturing the market relevance and value in their business case (not their technology!). They should provide an overview of the competition and their business strategy, as well as the value-capture strategy of the other players in the supply chain (their suppliers and their customers) in their chosen market. |