363-1122-00L From Entrepreneurial Thinking to Market Relevance - How Startups Scale
| Semester | Spring Semester 2022 |
| Lecturers | A. Sethi |
| Periodicity | yearly recurring course |
| Language of instruction | English |
| Comment | Number of participants limited to 40. All interested students are invited to apply for this course by sending a short motivation letter to Anil Sethi: anilsethi@ethz.ch. Additionally please enroll via mystudies. |
| Performance assessment information (valid until the course unit is held again) | |
Performance assessment as a semester course | |
| ECTS credits | 3 credits |
| Examiners | A. Sethi |
| Type | graded semester performance |
| Language of examination | English |
| Repetition | Repetition only possible after re-enrolling for the course unit. |
| Additional information on mode of examination | The students will be required to pitch their detailed go-to-market strategy, capturing the market relevance and value in their business case (not their technology!). They should provide an overview of the competition and their business strategy, as well as the value-capture strategy of the other players in the supply chain (their suppliers and their customers) in their chosen market. |