364-1052-00L PhD Seminar in Quantitative Marketing Research
| Semester | Spring Semester 2023 |
| Lecturers | F. von Wangenheim, R. Algesheimer |
| Periodicity | yearly recurring course |
| Language of instruction | English |
| Abstract | The seminar is open to PhD students in Quantitative Marketing. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate. |
| Learning objective | The learning goal of the course is to reflect on and improve participants' research skills through presentation and discussion of research in progress projects. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress". |
| Content | The seminar is open to PhD students in Quantitative Marketing. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are handed out in the beginning of the seminar. Students are invited to present "work in progress". Work to be presented should be in a state that allows for submission to an international peer-reviewed journal in the not too distant future. This seminar is a collaboration between ETH and UZH and marketing groups from both sides will participate. To be prepared for the seminar, students need to read up on central topics in the related literature. These references are listed in the forthcoming syllabus. Students are invited to present "work in progress". |